Introduction
Client
MGX
Role
Web design
Industry
Private equity
Design principles
01
Acceleration. MGX are a forward thinking, leading investment firm. The logo itself has an element of speed, with slanted shapes and sharp edges. We represented this idea within the site using motion, this enhanced transitions and states with a dynamic, fast-paced energy.
02
Warmth: AI can feel daunting, often wrapped in clichés. We countered this by prioritizing human photography, creating a relatable, approachable experience that highlights the founders behind MGX’s ventures rather than the technology itself.
03
Connection. As MGX invests in the entire AI stack, we emphasized its unique global partnerships through a refined, editorial approach, ensuring the content reflects the depth and reach of these collaborations.
